Marketing sequences is one of the best ways to get people to buy your product or service. The basis of sequencing is to gather people who have already seen your brand and show them new ads, emails, offers, etc. The average customer needs to interact with your company 7 times. This allows them to do exactly that. By keeping track of each person that interacts with you, you can push them through the sequence and ask them for a harder and harder sell. The image below gives a visual representation of sequencing.
A very simple example of sequencing is remarketing. A customer interacts with your website, offer, etc. They are then placed in a group, audience, list, etc. From there you show them a new ad or offer. The remarketing audience almost always has a better conversion rate and ROI than the broad audience. This is a very simple, but effective sequence.
There are many ways to use sequencing in paid and organic channels. Using sequencing will bring you a better ROI and will help you get the most out of the money you spend on marketing. Feel free to contact us with any questions you may have about sequecing and we will be happy to help.