What Is PPC Advertising?

What Is PPC Advertising?

One of the best ways to drive traffic to your site, and ultimately to your business is through marketing. There are a lot of ways to market your business, but today we will focus on paid digital marketing.

In paid digital marketing there is a common acronym, PPC. PPC can be used a lot of ways, but it stand for Pay-Per-Click. Pay-Per-Click, or PPC, advertising means that every time someone clicks on your ad, you will pay for the click. This ad can take a user to your website, a specific landing page, or your social media page.

PPC Advertising has been around for a while now and has vastly changed from its beginning. Today most platforms use an auction based method to determine which ad shows.  Many things are brought into consideration: Bid amount, Ad Relevance/Quality Score, Past Campaign Performance, etc. Ultimately, the platform you are advertising on wants to make money and will show the ads that get clicked the most.

How can I make a great performing ad?

There is no set and stone rule to follow when creating ads. Sometimes boring ads work, and sometimes only extravagant "out-of-this-world" ads will work. The bottom line: it depends on your audience.

Even though the platform your advertising on wants to make as much money as possible, they also want happy customers, this means that they will only show relevant ads to its users. One of the best ways to find out what your audience likes and will click on is an A/B test.

An A/B test is where you run 2 ads. Ad "A" and ad "B". After running the ads for a set amount of time you check performance and see who the winner is. Once you have identified a winner you make 2 more ads that have similar features to the "winning" ad. You repeat this over and over until you find an ad that creates a lot of clicks and ultimately great ROI.

This is just an introduction to PPC advertising. There are a lot of ways to find and deliver great ads to your audience that will make them want to do business with you. We would love to answer any questions you may have! Sign up for our mailing list to receive a FREE consultation!

Howell Marketing is a digital marketing agency that can help you run your PPC ads. Please contact us here for more info!