Targeting the right audience is only the first step in A.M.O. Your audience is the person who is going to buy or use your product or service. If you have the wrong audience, no one is likely to find you or your brand interesting enough to work with you.
How Do I Find Out Who My Audience Is?
There are many ways to find out who your audience is. If you already have an audience or business, you can use tools such as Facebook's Audience Insight tool to get in-depth information about who your audience is.
If you don't have any idea who your audience is, or you are just starting out, you will want to create buyer personas. Buyer personas are fake people you create who would be great potential buyers. I found a free tool that will help you create a buyer persona if you need help!
This buyer persona will help guide your efforts when choosing where, what, and how to market to your potential audience. You wouldn't try to run TV commercials to millennials who only watch Netflix, just like you wouldn't run Snapchat ads to grandma and grandpa.
How Do I Target My Audience?
Once you know who your audience is, it is time to set up targeting in your chosen platform. We have a great whitepaper on how to target your perfect audience, that will explain this process in greater detail!
Targeting your audience can get complicated and complex. The thing to remember is that the more focused the better. It is better to target 35-40 year olds who make between $40-$70k/year and like both football and fitness than only targeting people who like football and fitness.
While being over specific will kick out potential buyers, it will also kick out people who will never want to buy your product or service. This is extremely important, because if you have a small budget you only want to spend it on people who will buy from your business.
Your audience is one of the most important keys to having a successful marketing campaign. Target the wrong audience and you will be throwing your budget in the trash. Remember to know who your audience is and to be more specific than broad whenever you can! Following these tips will help you optimize your campaigns to peak performance.